The cognitive dissonance theory

A Theory of Cognitive Dissonance. Therefore, a snake oil salesman might find a psychological self-justification great profit for promoting medical falsehoods, but, otherwise, might need to change his beliefs about the falsehoods.

Then notice how that came about. In all conditions, they then heard a very boring discussion about sex in lower animals. Once again, many studies have shown this power of aversive consequences. One thing that is mentioned is "Regret and dissatisfaction correspond to push factors because regret and dissatisfaction are the negative factors that compel users to leave their current service provider.

Cognitive Dissonance: A Crash Course

However, when the motivation to participate in activities is a prominent belief within the family, the adolescents autonomy is significantly higher. It cannot form from a single mind alone. An example might help make this more clear. In this respect, dissonance theory is contradictory to most behavioral theories which would predict greater attitude change with increased incentive i.

Motivational salience Motivation as a desire to perform an action is usually defined as having two parts, directional such as directed towards a positive stimulus or away from a negative one, as well as the activated "seeking phase" and consummatory "liking phase".

In addition to these basic principles, environmental stimuli also affect behavior. Findings Participants in the high-dissonance condition spread apart the alternatives significantly more than did the participants in the other two conditions.

Cognitive dissonance

Decision Making Life is filled with decisions, and decisions as a general rule arouse dissonance. A common example of this would be food deprivation, which functions as an EO in relation to food: Neural Correlates of Choice Justification confirm the neural bases of the psychology of cognitive dissonance.

Cognitive Dissonance (Leon Festinger)

Drive theory grows out of the concept that people have certain biological drives, such as hunger and thirst. For instance when preparing food, the drive model appears to be compatible with sensations of rising hunger as the food is prepared, and, after the food has been consumed, a decrease in subjective hunger.

The alternative is to feel a great deal of dissonance. Aim To investigate the relationship between dissonance and effort. Perspectives on Cognitive Dissonance. Motivational interviewing Motivation lies at the core of many behaviorist approaches to psychological treatment. According to Maslow, people are motivated by unsatisfied needs.Fully understand cognitive dissonance theory by knowing what it is, what dissonance does, including why and when these effects happen.

While not a theory of motivation, per se, the theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance.

The cognitive miser perspective makes people want to justify things in a simple way in order to reduce the effort they put into cognition. According to cognitive dissonance theory, there is a tendency for individuals to seek consistency among their cognitions (i.e., beliefs, opinions).

When there is an inconsistency between attitudes or behaviors (dissonance), something must change to eliminate the dissonance. In the case of a. How To Apply The Cognitive Dissonance In eLearning.

Leon Festinger is the founder of the Cognitive Dissonance Theory [1], which suggests that learners try to achieve consistency between their beliefs, opinions, and other cognitions.


Cognitive dissonance theory was based on abstract/internal/mental concepts, which were, of course, anathema to the behaviorists. Festinger and Carlsmith set.

The theory of self-perception (Bem) and the theory of cognitive dissonance (Festinger) make identical predictions, but only the theory of cognitive dissonance predicts the presence of unpleasant arousal, of psychological distress, which were verified in laboratory experiments.

The cognitive dissonance theory
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